All kids products are all sold as soft, sweet and fluffy. But kids are sadists. So instead of sugar-coating their world, Jet-Puffed embraced what everyone knows but no one says aloud – marshmallows exist to be smashed, burned, tortured and joyfully sacrificed for human enjoyment.

“Love ‘Em to Death” is Jet-Puffed’s first ever brand platform, featuring 8 lovably masochistic characters that represent the most popular ways for marshmallows to reach their delicious demise.