When people think about Easter, they think chocolate. Specifically, chocolate bunnies. But it’s more than that. Easter is about family activities, fun and the little moments that bring us together. So when BIG W wanted to talk about all the Easter stuff they sell (without losing track of what they sell the most), we created a family of chocolate bunnies to do it for them. The Warrens were born, designed, modeled and brought to life in social films, radio ads, catalogues and more.

We made four ‘episodes’ of the Warrens’ story that ran on Facebook, Instagram, YouTube and beyond.

The Warrens lived in online, in-store, on the radio, in BIG W catalogues and even in colouring books for kids.